Implex addresses current conditions by appropriating the language of behavioural marketing to propose a machine that enables a new form of responsive ‘solution’. It appears to be a form of sentient real time software that uses neural monitoring, data analysis, video effects and affective tactics to respond to user’s ‘needs’ providing ‘tailored playbooks’, building on cognitive biases such as ‘loss aversion’ and ‘the heard instinct’, an anthropological and ethnographic configurable process that fosters people who are ‘excited about their death’.
Official Selection Aesthetica Short Film Festival 2019