The Roundel: 100 Artists Remake a London Icon

Published by Art / Books.

V&A Museum launch of publication at 7pm on the 30th October 2012.

Edited by Tamsin Dillon
with contributions by Jonathan Glancey,
Claire Dobbin and Sally Shaw
Art works by 100 contemporary artists

The London Underground logo is instantly recognizable, even by those who have never visited the city. Simple and effective, ubiquitous and reassuring, it not only expresses the all-embracing nature of the capital’s transport network, it also serves as a powerful brand for London itself. Found the length and breadth of the metropolis, it is now one of the best known and most fondly regarded corporate symbols in the world, and has spawned a host of similar designs from Salt Lake City to Shanghai.

The Roundel presents the company’s famous sign rethought and refashioned by one hundred international artists. At once imaginative and playful, bold and irreverent, these new interpretations reinvent the logo in photography and paint, drawing and print, collage and sculpture. Artists as diverse as Jeremy Deller, Sir Peter Blake, Roger Hiorns, Cornelia Parker, Yinka Shonibare, Gavin Turk, Susan Hiller and Richard Wentworth offer a personal and affectionate take on the familiar motif, revealing in their own words what inspired their creations.